Whats new

Microsoft’s Raghuvesh Sarup joined Ola as chief marketing officer

 OLA

 

Ola, India's leading mobile app for personal transportation, has announced the appointment of Raghuvesh Sarup as its Chief Marketing Officer. Sarup brings over 20 years of experience in marketing, sales and brand management across some of the world's most respected brands like Microsoft, Nokia, Yum! Brands (Pizza Hut) and Procter & Gamble. He joins the company in February and will be part of Ola's core leadership team.

Sarup started his career with P&G in brand management for brands like Camay and Vicks. He went on to head marketing for Pizza Hut (formerly PepsiCo restaurants), when the brand entered India in 1997, taking Pizza Hut from two stores to over 150 by 2004.

The same year, Sarup joined Nokia India as one of the first few employees and led the de-centralising and scaling up of its distribution in the country. During his 12-year tenure at Nokia-Microsoft, he led the mobile phones category and go-to-market in India and launched several devices. He worked in Finland as the global director of the N-Series category, and then as head of Lumia to launch the brand in over 60 countries. He returned to India in 2013 as director of sales and marketing, Microsoft Mobile Devices (MMDS).

About Ola
Founded in January 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), integrates city transportation for customers and driver partners onto a mobile technology platform. The company claims that users across 102 cities can book from over 3,50,000 vehicles across cabs, auto-rickshaws and taxis using the Ola mobile app.