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Amitabh Bachchan, Priyanka Chopra as Incredible India brand ambassadors
Amitabh Bachchan and Priyanka Chopra have been chosen as the brand ambassadors for the government's ‘Incredible India’ campaign. A number of multi-disciplinary icons, including famous sports personalities, were shortlisted by the tourism ministry to be the face of the 'Incredible India' campaign. Other suggestions being considered include choosing a female personality as the mascot for the 'Atithi Devo Bhava' series which is part of the 'Incredible India' campaign to attract foreign tourists.