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Kerala Tourism gets 2015 PATA Award for Muziris Heritage Project

Kerala tourism  

The Kerala Tourism has bagged 2015's Pacific Asia Travel Association award for its Muziris Heritage Project in the 'Heritage & Culture' category.

The award, sponsored by the Macau Government Tourism Office (MGTO), went to the Muziris Heritage Project for its conservational efforts, uniqueness and impact on local community.

"The flagship project of the government of Kerala is one of the biggest heritage conservation projects of modern India."

Supported and sponsored by MGTO for the past 20 years, 2015's PATA Grand and Gold Awards recognise the achievements of 25 separate organisations and individuals.

"Being part of the Spice Route Project, which is supported by UNESCO, the Muziris project already has a key status on the cultural tourism map," Kerala Tourism Secretary G Kamala Vardhana Rao said.

The award further highlights its stature in international heritage tourism, he added. There were 269 entries from 83 organisations and individuals worldwide for this year's award, the highest tally since 2007. The list of PATA Gold Awards 2015 winners unveils once again. PATA had honoured Kerala Tourism for the Responsible Tourism initiative at Kumarakom and its popular e-Newsletter in2014.

Muziris Heritage Project: It is an ambitious tourism venture of Tourism Department of Kerala in order to reinstate the historical and cultural significance Muziris. It was started in 2006 and also covers various other historically significant sites and monuments in central Kerala.

Pacific Asia Travel Association (PATA) award: The awards are given by Pacific Asia Travel Association and sponsored by Macau Government Tourism Office (MGTO). Presented every year in recognition of the achievements of 25 separate organisations and individuals. It should be noted that PATA is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.